The music video for Allegra – If You Wanna Love Me is an intimate, emotionally driven piece that explores vulnerability, self-worth, and the honesty required for real connection. Rather than relying on a literal narrative, the film focuses on feeling — capturing the push and pull of wanting to be loved while refusing to settle for anything less than genuine care.
The video places Allegra at its centre, using performance-led moments and carefully crafted visuals to reflect the song’s emotional arc. Movement, expression, and atmosphere work together to mirror the lyrics, allowing the audience to feel the tension between openness and self-protection. Subtle changes in lighting, pace, and framing help convey the journey from uncertainty to confidence.
In making the video, we kept the approach stripped back and intentional. The focus was on authenticity — giving Allegra space to perform naturally, while the camera stayed close and responsive to her energy. Rather than over-stylising, we let emotion lead, creating a visual world that feels honest, modern, and deeply connected to the music.
The result is a video that doesn’t just accompany the track, but amplifies its message: love should be mutual, respectful, and real — and anything less isn’t enough.
