The music video for RED was created through a performance-led approach, focusing on energy, movement and atmosphere. Built around choreography and bold visual styling, the shoot prioritised rhythm and momentum, with lighting, camera movement and art direction working together to amplify the intensity of the track. By keeping the set stripped back and controlled, the team were able to give Allegra and the dancers space to perform with confidence and precision, resulting in a visually striking piece that feels powerful, cohesive and unapologetically bold.
MAIN UNIT
Director / Producer – Rupert Bryan
Producer / Production Manager – Sarah Rose Skinner
1st AD – Tom Goodwin
DOP – Brendan McGinty
Focus Puller – Charlie Perera
Gaffer – Martin Smith
Electrician / Desk Op – Charlotte Munro
DIT – Asa King
Art Director – Anna Williams
Art Assistant – Marcus Gerrard
Stylist – Ellen Spiller
Hair & Make Up Artist – Beth McKendrick
Choreographer – Mark Battershall
Runner – Grace Moreso
Photographer – Lara Pattinson
BTS – Mark Kamara
Producer / Production Manager – Sarah Rose Skinner
1st AD – Tom Goodwin
DOP – Brendan McGinty
Focus Puller – Charlie Perera
Gaffer – Martin Smith
Electrician / Desk Op – Charlotte Munro
DIT – Asa King
Art Director – Anna Williams
Art Assistant – Marcus Gerrard
Stylist – Ellen Spiller
Hair & Make Up Artist – Beth McKendrick
Choreographer – Mark Battershall
Runner – Grace Moreso
Photographer – Lara Pattinson
BTS – Mark Kamara
DANCERS
Alisha Thompson
Chloe Thorpe
Ella Redhead
Michaela Debono
Chloe Thorpe
Ella Redhead
Michaela Debono
MANAGEMENT
Chris Herbert – Artist Manager
Matt Myers – Music Management
Amie Bradley – Social Media Manager
Matt Myers – Music Management
Amie Bradley – Social Media Manager
