On Thursday 6th March 2014, The Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry, in partnership with the Ministry of Defence, launched the Invictus Games—an international competition for wounded, injured, and sick service personnel.
We created the launch film for the event. It was selected by BBC Two to open their coverage, forming the centrepiece of the broadcast.
Featuring contributions from Daniel Craig, will.i.am, Tom Hardy, Rod Stewart and Joanna Lumley—alongside British sporting and Olympic figures and injured servicemen and women—the film brought together voices to recite lines from William Ernest Henley’s poem Invictus.
The Games themselves brought together around 400 wounded service personnel, with events staged across London, including at Queen Elizabeth Olympic Park.
A powerful and significant moment—designed to honour, support, and recognise those who have dedicated their lives in service of others.
Director: Rupert Bryan
Producers: Louisa Edwards, Rupert Bryan
DPs: Matt Beecroft, Paul King
Client: The Invictus Games and Good Relations PR
Producers: Louisa Edwards, Rupert Bryan
DPs: Matt Beecroft, Paul King
Client: The Invictus Games and Good Relations PR
OUTCOME
We produced a compelling, thought-provoking film that was selected for broadcast on BBC Two on the opening day of coverage.
Ambassador Prince Harry loved it
