Brief:
The build up to the first ever Invictus Games created much excitement and intrigue, and the need for a compelling film to help drive awareness of the event and generate ticket sales became apparent. How could the Royal British Legion connect with the viewers and deliver a strong call-to-action?
WATCH the promo
Director: Rupert Bryan
Producer: Louisa Edwards, Rupert Bryan
DPs: Matt Beecroft, Paul King
Client: The Invictus Games
Producer: Louisa Edwards, Rupert Bryan
DPs: Matt Beecroft, Paul King
Client: The Invictus Games
![](https://cdn.myportfolio.com/7aaa05d4-9614-40a5-a9b0-d1bf9f9068ab/3df65f97-05e5-4e0f-bb81-b0d65f99da65_rw_1920.jpeg?h=7dfecd8f1fc204dff06352f0487f0a6a)
OUTCOME
We produced a compelling and thought provoking piece of content.
Our film was broadcast on BBC2, on the first day of coverage.
Ambassador Prince Harry was hugely ecstatic with the final film.